Our privacy policy
This page describes the sort of information we collect as part of our normal activity online, how we protect it and the circumstances in which we use it.
We are dedicated to safeguarding and preserving your privacy when visiting our website or communicating electronically with us. We do update this policy from time to time so please do return and review this page regularly.
If you are interested in learning more about your privacy online we’ve put together some useful links and information at the bottom of this page.
What information do we collect?
When you make a purchase, subscribe to a service or communicate with us via this website we may collect a variety of personal details as part of providing that specific service. We only collect this information to provide the service in question and we only exchange personal information with partners as part of providing that service.
Like many websites, when you visit us we automatically gather information about your visit to help us improve our online services and provide statistical data for our sponsors and supporters. This information does not identify you personally. To track your visits to our website we use a third party service called Google Analytics (read more about Google Analytics below).
Our use of Google analytics
The following text is provided by Google and explains, in their own words, the service we use called Google Analytics.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’).
Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Who do we share information with?
We do not share any information you provide us with unless given explicit permission to do so.
What about cookies?
A cookie is a small text file downloaded automatically, held on your computer and used to hold preferences about your use of a website and web hosted service. No personally identifiable data is associated with these cookies.
You can read more about cookies on Wikipedia.
The Data Protection Act 1998
Anyone who processes personal data must follow the eight data protection principles set out in the Data Protection Act 1998. In brief these state that the data must be:
- fairly and lawfully processed
- obtained only for one or more specified and lawful purposes
- adequate, relevant and not excessive
- accurate
- not kept longer than necessary
- processed in accordance with data subject’s rights
- adequately secure
- not transferred to countries without adequate protection
Cheltenham Festivals are registered under the Data Protection Act 1998.
You can read more about the Data Protection Act online.
Photography, video, audio recording and your privacy
As a charity we use photography, video and audio recording to publicly promote our work, to help us raise funding from sponsors and other organisations and to provide an archive of our four amazing festivals each year.
Part of the natural process of putting on our festivals is the recording of events for the above purposes. All those active in gathering content at our events adhere to a strict code and wear identifying badges.
We use recorded content sensibly, never identifying individuals unless given written permission to do so.
Photography, video, audio recording and children
The safeguarding of children is our first priority when using recorded content.
We adhere closely to the National Society for the Prevention of Cruelty to Children’s guidelines on the use of images and video online, taking special care to protect a child’s privacy.
- individuals are never identified by name
- we take every reasonable care to ensure that appropriate permission is given
- all staff recording or filming wear identification badges
Links to other websites
In order to provide further information and related content we link our website to other external websites. We always ensure that at the moment of publication, our links are relevant and suitable for the likely audience. As these external websites are beyond our control our links are not an endorsement of that website, nor are we liable for any content they may contain.
Contacting us about your privacy
If you wish to contact us about any of the above please write to us at:
Cheltenham Festivals,
109 Bath Road,
Cheltenham,
Gloucestershire,
GL53 7LS
Useful resources regarding your online privacy
These links to external websites offer a little more general help and practical advice about your online privacy.
- Get Safe Online — a government website
- Browse Happy — practical advice about your web browser software
